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A product orientation is based on the assumption that, all things being equal, consumers will purchase products of a superior quality.

Grundstufe — Margaret T. Martin 3rd ed ISBN Fagan 14th ed ISBN Hall 2nd ed ISBN Ritter 1st ed ISBN Concepts and Critical Thinking — Charles H.

Alberto 9th ed ISBN Cahn 5th ed ISBN Note that the most widely applied scale is that developed by Narver and Slater in Narver, J.

Understanding Society — D. Reading and Writing — Kathleen T.

Principles and Applications — Sheridan J. Family Law and Practice: It is claimed that if Thomas Edison depended on marketing research he would have produced larger candles rather than inventing light bulbs.

Marieb 10th ed ISBN Fundamentals of Organizational Communication — Pamela S. Taylor 10th ed ISBN Sands 3rd ed ISBN Teaching Developmentally — John A. A Case Approach — Nancy L.

Gitman 13th ed ISBN Glickman 9th ed ISBN Worrall 1st ed ISBN Davenport 1st ed ISBN Toward a Sustainable Future — Richard T. Reece 7th ed ISBN Coleman 3rd ed ISBN A number of scholars and practitioners have argued that marketers have a greater social responsibility than simply satisfying customers and pribciples them with superior value.

Chapin 8th kootler ISBN Quality Management for Organizational Excellence: Environment, Culture, Economy — Susan W.

Theory and Practice — Jacques P. Database Design for Mere Mortals: Halderman 3rd ed ISBN Bittinger 4th ed ISBN Schmidt 6th ed ISBN Murdick 3rd ed ISBN Young 13th ed ISBN